Apr 25, 2017What’s Wrong with Tom Brady’s Partnership with Best Buddies? EverythingI’m a big fan of Tom Brady. As a Boston native, I know how much he’s done for the City and for the New England Patriots. I don’t believe for a second that he deflated those balls, and he’s probably the greatest football player in history. In short, he’s a…Sports3 min readSports3 min read
Apr 11, 2017What Will Replace ‘Checkout Charity’ After Big Retailers are Gone?April 10, 2017/ Joe Waters There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children’s Research Hospital in Memphis celebrating an amazing accomplishment. …Retail11 min readRetail11 min read
Mar 16, 2017Nonprofits, For Heaven’s Sake Listen to Robert Rose!I’m a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I’ve been saying this for years. Or for as long as I’ve been consuming every bit of advice from…Content Marketing3 min readContent Marketing3 min read
Mar 13, 2017Stop Worrying About Creating Content, Start Documenting“People aren’t starting. They’re not making. They’re thinking, pondering, strategizing, they’re debating… If you want to be respected, and really known, show the f*%k up…. You can’t create today? Document, distribute, facilitate.” - Gary Vaynerchuk, GaryVaynerchuk.com I have confession to make. Even after publishing thousands of blog posts I still…Gary Vaynerchuk3 min readGary Vaynerchuk3 min read
Mar 11, 2017How I Use Twitter to Grow My Nonprofit Consulting BusinessMost people scratch their heads when I tell them that the social media site I use the most is Twitter. …Social Media5 min readSocial Media5 min read
Feb 25, 2017Why Every Nonprofit Worker Should Have a Side Hustle (And 4 Things You Should Know)I could think of a hundred reasons why every nonprofit professional should have a “side hustle” (i.e. making money from a part-time gig) here are my top three. You need the money. You don’t want to be doing the same job for the rest of your life. Your boss is…Marketing4 min readMarketing4 min read
Feb 21, 2017Nonprofits, Your Sole Goal in 2017: Pick a Fight with Trump!Nonprofits have been raising millions of dollars since Donald Trump was elected. Americans are worried, and they’ve opened their wallets to support their favorite anti-Trump charities. Most recently, the ACLU raised a record $24 million in the days immediately following Trump’s Muslim ban executive order. “Man,” I thought. “How do…History4 min readHistory4 min read
Feb 15, 20175 Commercials Every Causepreneur Should Watch for Inspiration (Plus a Bonus Ad)Super Bowl 51 has me thinking about commercials, which are always a big part of the game. Just about every year I find a Super Bowl commercial I really like. …Freelancing5 min readFreelancing5 min read
Feb 6, 2017A Strategy for People Who are Always Finding ‘Great Ideas’I’m always looking for “great ideas.” I love to scan Facebook, Twitter and all the email newsletters I get for useful and interesting ideas that I can write about and implement in my business. I am a total sucker for clickbait headlines. 10 Ways to Drive More Traffic to Your…Productivity6 min readProductivity6 min read
Published inApplaudience·Jan 29, 2017What M. Night Shyamalan Can Teach You About Finding Your SuperpowerThe director M. Night Shyamalan has a new movie out. I heard it’s pretty good. But the movie I want you to watch was released way back in 2000. It’s called Unbreakable and stars Bruce Willis and Samuel L. Jackson. Unbreakable is about an unhappy man who finds his happiness…Movies6 min readMovies6 min read
